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Orphan Bride | Where Did My Wedding Photo Files Go?

by Ariane - Creative Director @Storymix Media on 04/06/2010

Today we are going to follow the hypothetical story of Emma and Brad Fulton. They were married on October 3, 2009. To save money on wedding photography, they selected a photography package consisting of a DVD of high resolution wedding photos – the DVD and nothing else.

An orphan bride is someone who has their photo files, but no prints, albums, slideshows… nothing else. In order to fully explore this story, I interviewed photographers from all over the world, wedding album companies, a professional photo lab, and managers at Kodak. Read on as we explore why our hypothetical couple needed to have a plan in place for those photo files.

Fast forward to 2034. Emma and Brad want to celebrate their 25th wedding anniversary. They’d like to look at their wedding photos and reminisce; perhaps even make a movie from those photos and others taken since their wedding. They get their DVD of images (if they can find it) and shock… horror… realize that computers no longer have DVD drives!

They always meant to do something with those photos. Emma was going to print out the best photos and create a scrapbook of when they were dating, their wedding and their honeymoon. Brad was going to learn Final Cut Pro and make a movie of the photos together with the video his uncle shot at the reception. They were going to do all those things, but then life took over.

So they never did back up those photos. They never did transfer them to a hard drive. There are other ways for orphan brides to lose their photos though. They could literally lose the disc. Photographer Michele Stapleton of Brunswick, Maine said that in the past year she has been asked by two bridal couples to replace the disc.

What happens when someone loses it in a move, 15 years after the wedding? Will the photographer have easy access to the files then? Ten, or even five, years ago, things were a bit different. Your photographer held on to all the film negatives or files; you ordered the prints and albums. Those were your keepsakes.

In honor of Emma and Brad, we’re going to do things a little different in this post. Other than the awesome header photo by photographer Jen Steele of Victoria, BC, there won’t be any photos today. We’ll discuss photos, but like Emma and Brad, we won’t be able to see the beauty.

Speaking of Emma and Brad, part of the reason they didn’t get an album was because all their friends said they would never look at it. Sure, a 25 year old would say that. Photographer Lizzy Sawdon of Port Douglas, Australia said that she’s had several friends tell her the exact same thing.

As Photographer David Rich, of Campbelltown, Australia points out, DVDs do have a limited shelf life. When properly cared for, they can last decades, but leave them in the sunlight, or the hands of a toddler and they’re done for. In fact, David wrote an excellent post on why you shouldn’t request merely a CD of images.

And DVDs aren’t the only concern. Many photographers will now provide thumb flash drives with your photos. If you thought DVDs were easy to lose, do you have a designated spot for your thumb drives? And, oops, did you just write over all the data? It’s great to have those files, but make sure you have them backed up somewhere.

Now let’s examine that wedding album Emma wanted to create herself. It’s certainly a great idea to tell your story with your images, but perhaps Emma didn’t consider how long it would take to design the album.

Jen Steele said that it takes an average of 16 – 20 hours to create a standard 30 page album. And that’s after she’s already selected the photos and learned the software!

So what if Emma had tried to order her own album from an online service? Well, as Anne Henning of GP Albums points out, she probably wouldn’t wind up with the best possible product. As Anne says, the photographer strives to tell the couple’s story with the album. Most photographers touch up every photo that goes into an album.

So, if a couple used the photos directly from their DVD, depending on their photographer, the photos would probably look a bit dull because they were not individually enhanced. Many photographers who sell “just the disc” do not enhance the photos. This isn’t a problem if they exposed and lit the photos correctly.

Anne points out some other problems with ordering your own album, namely the fact that most DIY albums from online photo companies, are actually the lower cost alternative to photo albums –  they are called photobooks. These are not printed on photo paper. They are printed on magazine quality paper.

In technical terms, photos are taken in RGB (red/green/blue) color mode, which is what is printed on photo paper. Printer paper is CMYK (cyan/magenta/yellow/black). Those are two different color modes, meaning photos printed in CMYK will display colors differently than what was shot on the camera.

So, photobooks will not show true colors. This is fine as long as you know that up front. If the colors weren’t that vibrant, it may not be a big deal to you. But look at Jen’s photo above.

Chris Jones, from Zookbinders, also points out that only 25% of photobook projects started on online sites are ever completed. That reminds me, I have a few unfinished photobook projects on Kodak Gallery myself. Chris pointed to another problem with our disc of images 25 years from now – the files themselves. Does anyone still use .gif files? Who knows if anyone will be using .jpg files 25 years from now. Zookbinders has an excellent explanation of the various types of albums here.

After speaking with Anne and Chris, I spoke to Joe Dellasega at MpixPro, a professional print lab. He pointed out the quality of service received at a professional lab as opposed to your local drug store. When you print a 4×6 as opposed to an 11×14, they are cropped differently. Your photographer will correctly compose and crop the photo to print correctly at any size when he or she works with the lab.

There is another difference though. Your photographer calibrated the colors in your photo. A professional lab will match the calibration. A big box store will automate the color correction. If the machine thinks the colors, as set by your photographer, are incorrect, they will calibrate the colors differently.

To understand the difference in paper at a professional lab versus your corner drug store, I spoke with two managers at Kodak. Joe Paglia laid to rest my concerns that locally available consumer-grade paper wouldn’t last as long as professional grade papers. He said both levels of paper are designed to last a lifetime. He did mention though, that just like in album design, prints ordered directly from your photographer will be enhanced and color corrected.

Tim Ciranni, the Worldwide Product Manager for Color Negative Paper at Kodak, said that pro papers achieve a higher color density than consumer grade papers. What does this mean to you? It means your blacks will be blacker and your whites will be whiter. Hmm, I’ve seen lots of blacks and whites in wedding clothes.

The pro papers are also specifically designed to provide excellent flesh reproduction on a full range of skin tones. No fake spray tan look for you, even if the rest of the colors are vibrant. Pro papers are on a thicker base and thus more durable.

Tim mentioned that Kodak Endura Metallic is a very popular paper with professional photographers. The metallic effect can give a 3D look because it enhances bright colors. He said to imagine a bride sitting on a bench in a church as the sunlight streams through the stained glass windows. The metallic paper would make that photo almost come alive before your eyes. Again, imagine Jen’s photo above, printed on that metallic paper.

Although high quality paper is available to most stores that sell prints, generally only the professional photographers will purchase photos on that paper. Consumer stores don’t usually carry professional grade paper as it is not cost-effective for them.

The bottom line is that receiving a disc of high resolution photo files can be an attractive alternative to traditional wedding packages, but it’s a risky proposition unless you have a plan in place to get high quality mementos made from that disc. Wedding photographers offer you better color calibrated prints on better paper and albums than you would probably ever get yourself.

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{ 14 comments }

1 Leroy Hamilton 04/06/2010 at 11:31 am

I attended the first WPPI convention way back in 1980. Rocky Gunn, Bill Stockwell & Monte Zucker were the kings of the biz at that time. Every photog back then needed to know an f-stop from a shutter speed, how to handle film & a little about light. Disaster stories were normal when couples chose to not hire a pro.
Things have changed so much since then! Buy a 5D MkII, a fast lens… instant pro. I never thought that I would see camera phone images & video on CNN. Digital capture has changed the rules of engagement forever. You could say… “it’s so easy a caveman can do it.” I’m not talking art; I talking simple digital capture, and bad imagery is everywhere today.
I’ve prefaced my response with all of this for one reason… I shoot & burn.
I was the traditional wedding photog back in the day… producing proof books… selling albums. The same dangers have always been there for young couples; even with film. My own wedding pictures have faded to brown since my wedding nearly 29 years ago. Get this… printed on Kodak paper @ a pro lab.
Even before digital capture, I gave negatives to couples. Why? Area codes & addresses were changing so fast for many of my young couples that I started to lose contact with them; some before they even completed their album order. I reached a place where I felt that it was more important to put these important images in the hand of the rightful caretakers. I haven’t looked back. Could I make more money? Yes.
We could talk SRGB vs. CMYK stuff, but it’s really not an huge issue when you are talking the capturing of memories. That Lumix commercial is funny, but on point; Got it! Image preservation from film to print to zip, flash, CD, DVD or hard drive is an issue that concerns every creator of content. The danger is letting any type of data just sit for a decade or more and do nothing.

2 Ariane - Creative Director @Storymix Media 04/06/2010 at 11:52 am

Wow, Leroy! Awesome, surprising, enlightening, and informative comment! You never fail to educate me. Thank you.

The advances in paper have come quite a long way in recent years; even consumer paper printed today wouldn’t fade after 30 years. Wedding albums are one area where I think the pro touch is really needed. It would be too simple for the wedding album to remain on the perennial to-do list and never get done. Haven’t you met people who have invested hundreds of dollars in scrapbooking only to find they don’t have the time to do it? Scrapbooks and homemade albums are gorgeous and tell a fantastic story, but when it becomes a chore, it just doesn’t get finished.

3 Leroy Hamilton 04/06/2010 at 12:26 pm

Kinda like doing a backup of data is a chore until the hard drive crashes. I could spend my time shooting… meeting with people to hard sell stuff… laying out albums… blogging… doing web updates… or paying somebody else to do this stuff. It’s just a choice.

4 monica ouziel 04/07/2010 at 4:09 pm

My film wedding pics look fabulous from 21 years ago. Shooting print digitally could be a lifesaver. It is a memory and I remember the moments like it was yesterday.

5 Michael Black 04/07/2010 at 4:17 pm

I see poor color and exposure problems all the time from brides who bring in their DVD of wedding images to see if anything can be done. They have regrets but it is too late after the fact.

6 J F Bland 04/07/2010 at 4:22 pm

I’m not a wedding photographer, however, I can’t understand anyone who wants to be a wedding photographer and just sells a DVD or CD of images for $Cheap or even less. Prices weren’t mentioned, but there is only so much time and so many weddings, if done well, and they take time and a sensitivity to what’s going on.

Weddings can be the most work for the least amount of return. The smart photographers let others do inexpensive weddings and concentrate on doing work with craftsmanship, do fewer events and earn a better living. The smart photographers produce art for people who appreciate it and make a business out of it by word of mouth referrals. This really applies to the whole of retail photography.
Thanks for the bullet points, but it’s more about the service and the product, more about business and selling value to the client than the technology. It’s always been that way.

7 Ariane - Creative Director @Storymix Media 04/07/2010 at 7:57 pm

Monica, congratulations on 21 years of marriage. I’m so glad you have the ability to view and cherish your photos. That’s what inspired me to write this post in the first place. Those of us whose weddings were shot on film have actual photos to view. In the digital age, we can get overwhelmed with the sheer quantity of media, and thus devalue each individual beautiful photograph. I was speaking with a photographer and we realized that there was likely to be a whole generation of people with no wedding photos because they didn’t see the value in getting them printed, or having an album designed. Hopefully this post will inspire those couples to honor the memory of their wedding day and preserve those photos in some format which can be easily viewed.

8 liana 04/08/2010 at 7:39 am

I am a recent bride AND a professional photographer (in the opposite order – I’ve been in this industry for over 10 years).

I received digital negatives from our small 40-guest wedding – there were over 13,000 images from 5 photographers. We made the most monstrous album series ever. Over 200 pages in 3 volumes in amazing leather printed on pro photo paper. About 375 pictures in the album total. To this day, the pictures in our album are really the only ones we look at of the 13,000 images. I’m so glad to have the albums and just as glad to have the images in these retouched.

In 2007 I spoke at a conference called “Chicks that Click” in the Bahamas. There were about 300 female photographers in my audience who were married. Much like myself, these woman have the capability, know-how, and resources to design their own wedding albums professionally (since they are pro photographers!). When I surveyed them on WHO out of the 300 have finished wedding albums, only THREE of the 300 have an album!! Can you believe this!? I can’t even imagine how low the percent is for non-photographer couples who get digital negatives. So far, of the 10-15 friends I know who got married in the past few years and just got negatives, not a single one of them has made an album for themselves.

Life is busy and changes once you get married. Priorities are re-arranged. We’re doing our clients an injustice by not offering up this service to them and encouraging them to get an album. I offer digital negatives WITH the purchase of an album. We’ve made it so it’s actually cheaper to get an album with the negatives because we think it’s just THAT important.

Great post that shows so many reasons why this is important!

9 CA 04/08/2010 at 10:22 am

Maybe I missed it, but did you mention too that burned disks will start to degrade. You really only have 5 to 7 years before the information on them will be irretrievable. I do offer a CD (not a wedding photog, so CDs are enough space for me) with all of my sessions, but I also sell prints through Mpix using many of the points you made as selling points. AND I make sure they know about the lifespan of a CD.

10 Ariane - Creative Director @Storymix Media 04/08/2010 at 8:15 pm

JF, I don’t think it’s so much that some photographers want to sell “just a disc”, as that they feel pressure from bridal couples who don’t see the value in their services. It’s quite expensive for photographers to maintain proofing services, and time consuming to both enhance the photos and market them to the couple.

11 Jen Disney 04/11/2010 at 8:29 pm

Very good and very thorough! You even brought up some points that I hadn’t thought of! Nice work.

12 Ariane - Creative Director @Storymix Media 04/15/2010 at 8:55 am

Liana, your album sounds amazing, a truly wonderful way to treasure and view those photos. That must have been quite the shocker to see that only 3 out of 300 wedding photographers had completed albums from their weddings. I’ve been living the cobbler-whose-kids-have-no-shoes existence myself, hence the post on Tuesday.

CA, I didn’t specifically mention the degradation of disks, although it was pointed out in the blog from David Rich. I’ve seen reports of early Kodak kiosk disks having issues due to their proprietary file structure. I’m not sure if that is still an issue. If you look at some of my earlier posts, you’ll see I’m kind of a stickler for backing up your backups. But even then, it’s still possible to lose things. You just have to be as careful as possible and retain your photos in as many formats as possible (prints, slideshows, .jpg files, etc.)

13 Edwas 05/03/2010 at 4:39 am

ЎHola!
Super post, tienen que marcarlo en Digg

Edwas

14 TomPier 05/04/2010 at 3:58 am

great post as usual!

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