Have you ever seen a video online or watched someone’s slideshow DVD and heard a commercial song that immediately made you think of some time or event in your life? You probably didn’t even realize 15 photos went by while you were remembering the girl in the dorm that the song reminded you of.
It’s not just personal videos that make that mistake. There was a Wendy’s commercial a while back that used Violent Femmes song that made me think of my Freshman Year in college. I still can’t remember if they were marketing burgers or chicken with that ad.
Don’t forget that music should enhance the visuals – the photos and film/video footage. Sure that song might have ’special’ meaning, but that is going to compete with what should be the main focus.
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